Between 12 to 3 pm, 3 to 6 pm, or 6 to 9 pm.The Best Times to Post Content on LinkedInĪccording to HubSpot’s findings, the best times to post content on LinkedIn are: Their findings are invaluable, not only for the obvious reason that posting at the best time of day is a great way to raise engagement but also because understanding when your audience is on LinkedIn can actually tell you quite a lot about their motivations and intentions on the platform. HubSpot recently surveyed more than 300 social media marketers all over the United States to find out the best time to post on LinkedIn. Each social channel has a different role in the lives of its audiences – and those roles often play out at different times of the day. This timing ‘sweet spot’ naturally varies depending on the particular platform on which you’re engaging your target audience. Your aim is to deliver content at a moment when your particular target audience is likely to notice it – and has time to engage with and act on it. The best content marketers know that, when it comes to driving impact and engagement, timing is a big part of the equation. When’s the best time to post your content on LinkedIn to ensure that it gets the engagement it deserves? You’ve identified the most relevant target audience, you’ve generated or curated content to match the issues they’re interested in, and you’ve translated this into a forward-looking content calendar that ensures you always have something relevant to say – but there’s something missing from the plan.
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